A modern-day consumer identity management (CIAM) platform securely collects and manages consumer identity and profile data, along with securing access to apps, computers, and other resources in the network. This is an explanation why CMOs, CISOs, and CIOs of large companies see CIAM as a market enabler.
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https://malwaredevil.com/2020/09/28/consumer-identity-management-for-the-cmo-ciso-and-cio/?utm_source=rss&utm_medium=rss&utm_campaign=consumer-identity-management-for-the-cmo-ciso-and-cio
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