As campaigns and digital experiences become more individualized, they can create a challenge for delivering content to consumers at the highest velocity. Having each paid search, social media, and email marketing campaign add unique query string parameters to requests is critical for tracking the ROI of a company’s marketing spend. This pursuit of granular user data can place a stubborn limit on the ability of B2C companies to maximize the benefits of cached content — particularly in terms of maximizing offload of content delivery.
The post EdgeWorkers Use Story: Creating high-performing, individualized campaign responses in online retail appeared first on Security Boulevard.
The post EdgeWorkers Use Story: Creating high-performing, individualized campaign responses in online retail appeared first on Malware Devil.
https://malwaredevil.com/2020/10/11/edgeworkers-use-story-creating-high-performing-individualized-campaign-responses-in-online-retail/?utm_source=rss&utm_medium=rss&utm_campaign=edgeworkers-use-story-creating-high-performing-individualized-campaign-responses-in-online-retail
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